Men's Jewelry Blog: Behind the scenes at We Are All Smith

In case you haven't noticed, I have been MIA from social media these past couple of months. To be honest a social media break is always a good thing. Notice your creative energy change when you unplug from Instagram, News, Twitter,...

We have been working with a chain manufacturer here in the USA to create our own chain links and going to the factory is amazing. I have though about bringing cameras and making an awesome "how chains are made video"...

Last of the Still Life series I did with Jake Lyle Photo. I wish I had time and enough props to do photos like these everyday. It's so fun playing with them and slowly see each setup come to life....

Continuation of the still-life series we shot last year with Jake Lyle Photo. I can't tell you how much I like this series. I am already working on a new series with a different spin and I can't wait to...

This next 3-day series is another 2019 highlight (I promise I will be done soon, hahaha!). I had the idea of mixing the graphics we do for our t-shirts with our jewelry and random object from my collection of props....

If you follow us on IG, you already know that WAAS was born and has been based in Los Angeles since the very beginning. I moved to the Los Angeles from Mexico in 2000. LA is everything to me. It's...

Here I am still posting highlights from 2019. But at the rate this year is going... don't we kinda wanna go back to 2019?  Ok, so in 2019 we added to our family an in-house photographer, the awesome Jake Lyle...

This is a continuation of yesterday's post of our booth at Project Show. I love, no I LOVE a good behind-the-scenes post. When I first started doing trade shows (I think 7 years ago), I knew NOTHING about them. I would...

Yowza! that was a long break from blogging. And honestly I don't know why I took it since my goal was to blog daily. I have pre-written every post for 6 months, in order not to miss any, but I...

Adding to the 2019 WAAS Highlights series. Our father's day pop-up store is definitely one of them. I was originally invited to do another pop-up at a space that was too small and didn't have enough foot traffic so that...

Happy New Year Fellas! Continuing with my highlights of 2019... yes, another video and yes, another video with Joss Mooney... BUT honestly WAAS + JOSS go together really well. He is a super awesome guy, great model and knows his...

Highlights of 2019. Going to publish for the next  7 posts my WAAS highlights of 2019 to welcome the new Decade! Shooting this video with Joss is one of them. Love shooting with Mr. Mooney every time he comes visit...